Roam Auto
Roam Auto
Roam Auto
Role
Lead Product Designer
Scope
Product Design, UX Strategy
Problem
How might we create a scalable digital experience that supports business growth while making car subscriptions easier to understand and manage?
Car subscription was still an unfamiliar concept for many customers. The website needed to clearly communicate how Roam differed from buying, financing, leasing, or renting a car.
My approach
I worked closely with the founder, product manager, engineering, marketing, customer support, and operations teams to understand both customer needs and the operational complexity behind a car subscription.
Rather than treating the website and dashboard as separate projects, I designed them as parts of a single customer journey, from discovering Roam and choosing a vehicle to managing and eventually returning or changing the car.
Impact
Within four months, Roam grew from approximately 40 rented vehicles to more than 500 active vehicles.
0%
0%
Growth in active vehicle subscriptions in four months.
40 rented vehicles to more than 500 active vehicles.
0/mo
0/mo
From early-stage validation to rapid operational scale.
Less time collecting data and more time analyzing opportunities.