Now Kids



Now Kids is an application from the Claro / NET group, developed for entertainment by children to watch cartoons and series.


1- Develop a simple and effective app for children (and parents) of any age.

2- Fix the navigation, and create a simple experiment to watch videos.

Project structure

Before diving into the content, I wanted to start by highlighting how we structured the project. The well-known ‘Double Diamond’ became the strategy of how we organised our time and work. This section will be split into these phases to explain our process.


Focuses on exploration, research and gathering insights.

About one month ago I was watching a baby (2 years old) playing some videos on the iPad.

User interviews

The audience is parents and children, so I interviewed parents about what their role is when the child wants to watch a cartoon.
"Do you put the cartoon that your child likes?"
"Do you leave the child free with the iPad in hand so they choose the cartoon and have some interaction with the device?"

Users needs:

  • -Transparency of information

  • -Clarity of content being offered

  • -Good communication

  • -Good navigation

Users frustations:

  • -Content blocked(channel not contracted)

  • -Poor navigation

  • -Lack of control

  • -Lack of transparency


To identify the key problem and area to focus on and develop a clear design objective.

We knew from the brief that the primary persona is the baby, however, to get a better idea of who exactly we are solving this for.

Design principles

Based on my research and with a clear idea of what baby needs, we defined 5 guiding principles to consider throughout the design process in order to best solve:

  • -The communication should consistently demonstrate a sense of identity to inspire trust.

  • -The mobile app should have easy and effective processes to allow for an efficient experience.

  • -Show only the contracted content.

  • -Click To Play - Simple and effective usability

  • -Layout more "friendly", and "tempting"


Potential solutions are prototyped, tested, refined and tested again.

We began our design process by prototyping the solutions with theses steps:

  • -Paper Prototyping;

  • -Mid-fidelity;

  • -Property Creation Flow.

Decide & prototype

The creation of our final high-fidelity prototype and the project outcomes.

In our final design solution, we aimed to improve the content hierarchy and to clearly portray the company’s brand and services offered.


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