• Dona Events

  • Dona Events

  • Dona Events

Role

Co-founder

Scope

Design System, Product Design, UX Strategy

Problem

How might we turn a fragmented event experience into one simple, connected platform?

Planning a social event usually requires multiple disconnected tools for invitations, guest management, communication, gifts, tasks, payments, location, and updates. Dona was created to bring this entire journey into one product.

Business Model

Free to Create. Monetized Through Engagement.

Users can create and publish events without an upfront cost.

Revenue is generated through gift transactions and financial services connected to the event experience.

Impact

Dona evolved from a digital invitation experience into a connected platform for managing the entire social event journey, from planning and guest communication to gifts, payments, and post-event interactions.

0K+

0K+

Events created

Total events created and published on Dona.

0K

0K

Gift GMV generated (R$)

Total value of gifts processed through Dona.

0+

0+

Monthly growth

Average month-over-month growth in events created.

0K+

0K+

Events created

Total events created and published on Dona.

0+

0+

Monthly growth

Average month-over-month growth in events created.

0K

0K

Gift GMV generated (R$)

Total value of gifts processed through Dona.